Kia debuted its 2026 EV4 sedan at the New York International Auto Show on Wednesday, its first global electric sedan and one designed for customers looking for an affordable EV.
Whether U.S. customers will gravitate towards a sedan is an open question — and one Kia isn’t necessarily betting on. The company launched sales of the EV4 in South Korea and plans to bring it to Europe by the end of the year. Sales in United States are expected to begin in the last quarter of 2025 or first quarter of 2026, a Kia spokesperson told TechCrunch.
Kia’s primary pitch with the EV4 is affordability, and with a respectable range, interior features, tech touches it could finally give consumers another option. While Kia hasn’t yet shared U.S. pricing, some have estimated that it would start at around $35,000, adding another competitor to the Tesla Model 3. Eric Watson, VP of sales at Kia America, confirmed the ballpark price range to TechCrunch.
Tom Kearns, Kia’s chief designer, said Wednesday that what “many EVs have in common is the pricing that leans more towards the higher end. But our ultimate goal is to make electrified attainable driving for everyone.”
That’s why the EV4 has a “distinctive with a tech-forward design” and is affordable even with its “many advanced features,” many of which can be found in Kia’s higher end EV6 crossover utility vehicle and EV9 SUV.
For U.S. buyers, however, that attractive price point could be at risk. President Donald Trump’s proposed automotive tariffs threaten to add 25% to the cost of any imported vehicle — including the EV4, which Kia plans to build in South Korea and launch stateside in the first quarter of 2026. With the tariff landscape shifting by the day, it’s impossible to say what buyers will be facing a year from now.
Watson noted that Kia was open to exploring the idea of bringing production of the EV4 to the U.S. The automaker already has a facility in Westpoint, Georgia where it builds its EV6 crossover utility vehicle and EV9 SUV for the U.S. market, with SK On as its battery manufacturing partner.
Despite having American manufacturing and domestically produced batteries, Orth Hendrick, Kia America’s VP of product planning, said, “There are still a lot of components that are subject to tariffs. It’s not good for business. We’re hoping there will be some developments maybe over the summer.”
The Kia EV4 does have several things going for it that could make a buyer risk the tariffs, most notably its decent range. The standard 58.3 kWh battery, which comes with the “Light” trim, has a range of 235 miles, and the long-range 81.4 kWh battery, which comes with the “Wind” or “GT-Line” trims, can go up to 330 miles.
Kia said it focused on aerodynamics for the EV4, which likely helped boost those range numbers. The vehicle has a coefficient drag of .23 — the same as the Tesla Model 3.
Both battery configurations provide power to the front-mounted 150 kW motors. And with V2L4 functionality, drivers can use the car’s battery to charge devices like laptops and smaller electronics.
The EV4 also charges with a DC fast-charger at a respectable 30 minutes, and its NACS charging port is located on the front passenger side for easy accessibility.
Kia also played up its i-Pedal 3.0 system in the Ev4, which ecaptures energy and stores it in the battery, but gives drivers more control over the speed of deceleration using only the accelerator pedal.
Now, onto the looks.
Kearns said Kia wanted an opportunity to do things differently with the 2026 EV4, to break the norm of many EV makers that pushes prioritizes efficiency often at the expense of making a cool design statement.
And looking at it up close, Kia’s EV4 does have an interesting aesthetic; sort of a business in the front, party in the back vibe. Head on, you can see the low nose, long-tail silhouette, and fastback roofline of a classic sports car, and from the rear, vertical taillights, a two-piece roof spoiler, and sleek bumper design give it a more aerodynamic, tech-forward presence.
Speaking of tech, the car boasts your standard futuristic, minimalistic, high-tech interior. Standouts include the two-spoke steering wheel, 64-color dynamic ambient lighting, a free-floating user interface comprised of dual 12.3-inch screens and a five-inch climate display. That’s where you can find all your navigation and entertainment features, including wireless Apple Carplay and Android Auto.
Like Kia’s other EVs, the EV4 also offers the chance to enhance connectivity and entertainment features through over-the-air updates, including adding personalized display themes across the cockpit like your “favorite NBA team” for all the environment-loving super fans out there.
In terms of other tech-forward features, the drivers can access their EV4 via Kia’s digital key through their cell phones, and Kia’s AI Assistant uses voice recognition and natural language processing to help drivers control vehicle functions, trip plan, and more.
The EV4 also comes standard with a suite of driver assistance features, including Kia’s Highway Driving Assist, which automatically adjusts the vehicle’s set speed to match the posted speed limit and maintains distance from the vehicle ahead. Kia’s ADAS also includes assistance with forward collision avoidance, lane following, remote smart parking, driver attention warning, and hands-on steering wheel detection.
This article has been updated with more information from Kia representatives about design and tariffs. It was originally published April 16 at 7:53 am.
