Epic Games announced on Wednesday the acquisition of Loci, an AI platform for automated tagging 3D assets. The deal will help creators with the labor-intensive process of tagging as well as to help detect potential intellectual property (IP) violations.
Loci, which uses computer vision models to understand 3D content, automatically tags 3D assets, making content easier to search, share, and discover. Due to the large number of assets that creators often need to manage, the new integration is likely to be very helpful, as the process can be very time-consuming.
Not only will Loci’s technology address the challenges associated with manual tagging, but it’ll also help identify possible IP infringements. Fortnite has encountered issues before where numerous players brought in elements from popular IPs, including Mario Kart and Shrek.
The AI technology will be integrated across the Epic ecosystem, including in Unreal Editor for Fortnite (UEFN) and Fab, the marketplace for selling and buying digital assets.
Deal terms were not disclosed.
Lauren covers media, streaming, apps and platforms at TechCrunch.
