In Brief
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TikTok is set to expand its TikTok Shop e-commerce platform to users in France, Germany, and Italy on Monday, Reuters reports. TikTok Shop has been available in the United Kingdom since 2021, and now the company is ready to expand further into Europe.
While TikTok Shop is also available in the United States and saw strong sales over the holiday season, TikTok’s fate in the country remains uncertain.
Reuters states that TikTok has been looking to onboard more Europe-based sellers onto TikTok Shop, as many sellers on the platform sell products directly from China.
“In France, Germany, and Italy, we are already working with merchants to get their products listed on the platform, and TikTok Shop will be available to our TikTok users from next Monday,” Jan Wilk, head of operations at TikTok Shop UK, told Reuters.
Wilk says TikTok is seeking to broaden its product offerings and prices on TikTok Shop, which is mostly known for discounted prices. For example, she noted that there is a U.K.-based luxury goods store on TikTok Shop that sells second-hand Birkin bags.
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